4 Major Ways in Which Big Data is Impacting Social Media Marketing

張岳庭

D0741017

Source: https://insidebigdata.com/2018/10/06/4-major-ways-big-data-impacting-social-media-marketing/

Big-Data does bring big changes in social media marketing, personalization, decision making, the effectiveness of campaign and product insight are the four major ways that impact marketing. 

According to the article, "Big data makes it easier to keep track of the demographics to decide which social media platform to target." Using big data, companies can predict their target, also analyze the behavior of customers. With the right decision making, staying on the right track can make easier decisions in marketing. About the product insight, in the article, it said that “Social media marketers can effectively use big data to judge future buying patterns and trends. Big data increases the certainty regarding what consumers want when they want it, and how they want it. This gives businesses insights into what their new products should be like.” Nidhi Dave said this as a conclusion, “Big data will allow you to analyze the behavior of buyers and target an exact group of people. By giving you in-depth insights, it will assist you in fine-tuning your social media messages and choosing the right platform to communicate them to buyers.”


I think it is important for consumers to have some interactions on social media with customers, and it is obvious that this concept grows rapidly recently.

Comments

  1. Leo MengMay 16, 2020 at 6:46 PM

    This comment has been removed by the author.

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  2. Gary LaiMay 16, 2020 at 9:11 PM

    Useful sharing, people use social media almost everyday, though big data the supplier can realize which post catch more interest from customer, then easy to make a market plan.

    ReplyDelete
  3. Leo MengJune 1, 2020 at 9:16 PM

    Nice sharing, firms use lots of big data tech nowadays so it's crucial to track customers' behavior. If a company can collect data and analyze it by using bid data tech, it can offer their customers better services as well as earn profits. Also, I agree with your thought that it's important to let public access to social media. This will be a trend in several years. I know that big data has made marketing analytics more about future predictions and the effects of the current strategies in the future. Another thing is that predictive analysis is gaining popularity with the marketers and big data has a huge role to play in it. Big data is the key for successfully managing social media marketing campaigns. Big data allows for personalization within each campaign to target new prospects. Social media marketers use the collected data to only target customers that are truly interested in their brands. The marketers avoid spending advertising budgets on those who don't match up with their target audience. In the future year, we might see more big data applications in the marketing realm. It will be interesting when we can have many applications in our daily life. There are four topics in the article which are personalization, decision making, campaign, product insight. Those are the crucial factors when discussing the big data marketing issue. Google analytics are one of the issue with big data, it can offer us the basic concept to know. Thus, this is how they do in big data.

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