How Big Data Technologies Can Improve Tourism
The study says that tourism
is big business; the World Tourism Organization estimates that it makes up
about 10% of world GDP and creates one in every 11 jobs and on the rise.
Big data can manage the tourism target market and target it more accurate. The old-style measure
usually assess from traditional indicators. It took more time and without
outstanding results. Another study indicates that the trends in U.S tourism
showed that big data was particularly useful to be able to get data about
visitors’ points of entry. Like their preference, where they come from, and
whether they are traveling for business or pleasure. This method can let the
tourism industry focus on the right market and make advantages.
By using big data, the
tourism customers also benefit from it such as helping in decision-making
process; they can easily make informed decisions on the basis of analytics and
number-driven data and then increase their efficiency and the quality of travel
itself. Big data can provide personalized offers depend on their interests and
needs and further create a more sustainable tourism industry system.
Above all the advantages
of using big data, we can find that traveling is become more and more
important to people over worldwide. People are more willing to enjoy a relaxing journey in these two decades. Effectively analysis and assistance will
let the tourism industry and tourists themselves both sides received benefits and
potential advantages. In the future, as technology improves, this industry will
also earn more relative revenue and then can do more research for other new technology.
Like you said, tourism is big business and the World Tourism Organization estimates that it makes up about 10% of world GDP then it creates one in every 11 jobs and on the rise. To me, I like go traveling, since I was young, I have been traveling with my family a lot. Then, in the age of twelve, I traveled abroad. The resort I stayed was ClubMed, which is a famous hotel like Marriott. What ClubMed does was strongly different from other hotels. Guests in ClubMed are able to make friends with the workers there. It made me so obsessed about this hotel. So I was thinking if I could go there and work there, and because of this, I talked with the workers there and getting to know ClubMed. Therefore, I would like to know about this topic, "How Big Data Technologies Can Improve Tourism"
ReplyDeleteBy data sources, the tourism-related big data fall into three primary categories: UGC data (generated by users), including online textual data and online photo data; device data (by devices), including GPS data, mobile roaming data, Bluetooth data, etc.; transaction data (by operations), including web search data, webpage visiting data, online booking data, etc. Carrying different information, different data types address different tourism issues. For each type, a systematical analysis is conducted from the perspectives of research focuses, data characteristics, analytic techniques, major challenges and further directions. This survey facilitates a thorough understanding of this sunrise research and offers valuable insights into its future prospects.
To sum up, what we can expect from the future is that cities and tourism players will increasingly use big data to their advantage. This will truly revolutionize what cities offer visitors and residents alike. With initiatives around the globe, intelligent travel is the way of the future for tourism.
Sally 何昕朣 D0740993
ReplyDeleteBig data can be close to consumers, understand needs deeply, analyze information efficiently and make predictions. Today's data has become an important strategic asset, extremely rich in mining value. And occupy an important position in the future business competition. Like the article mention, tourism is a big business, accounting for 10% of world GDP.
For the understanding of "tourism big data", I believe that the development of tourism big data has led to a comprehensive upgrade of the tourism industry and is an important supplement to the development of traditional tourism. Tourism big data is different from traditional databases. Traditional databases are limited to customers. The simple statistics and rough analysis of the crowd, and the big data of tourism focuses more on the psychological research and analysis of tourists and the experience of tourist products. Everything takes the needs of tourists as the focus and the market, and then properly manages and models the big data , Sharing, and transformation provide opportunities for extracting new insights and making decisions in ways that were simply impossible in the past.
On the one hand, the competition between travel agencies is becoming increasingly fierce; on the other hand, tourists have chosen the self-help tour after they have grasped the relevant information. It is also a big trend, which will inevitably put a certain pressure on the operation of travel agencies. Under such a transparent environment, travel agencies can only continue to improve their service capabilities, and feature distinctive tourist routes and high-quality services in order to adapt to changes in the environment and survive.
唐夕雅 M0869827 #2
ReplyDeleteThere’re a lot pf interesting way to use big data in tourism industry. In Thailand , Tourism is a very
important source of national income, so the government try to promote a lot both outside and
inside the country. Tourists are coming from all over the world and recently bring foreign investors
to invest in this industry as well. I can see that big data would be really helpful to how business and
also government can better manage the number of arrival tourists that growing ever year. It could
better serve tourists who are increasingly relying on technology as a significant tool for managing
their travel needs, allow tourists to access travel information that lets them complete their trip
planning more quickly and with greater convenience. Most importantly, I can see that the
technology can bring more safety to tourists as it has been controversial of Thailand’s tourism for
quite sometime. Thank for sharing this information, it really brings out ideas.